I’m going to give you some great tools, here, but a word of caution to my cannabis entrepreneurs, use them in a responsible manner. ????
Cannabis marketing content curation can come from third parties. Many of my tweets come from other people’s content. On my end, that appears great, because I’m providing value and filtering content through to my audience, pointing to other people’s websites and driving traffic to those websites, on the backend, it’s also great for the owners of those websites. Now, I say you need to be responsible with this because if you just spend all day just tweeting out other people’s content, you are going to bombard people and they are going to get annoyed with you. One downside, however, to tweeting other people’s content is that I’m pointing people to someone else’s website. Their journey continues and I have no control of this. They are gone.
The reality is that you have provided some value and that’s good because that action reinforces your social account. But what would be really cool is if when you send them to another site you could bring them back. Well, now you can. Enter Sniply by Warefare Plugins.
So you go to warefareplugins/sniply-buster.com and get a plug in for your browser you say which site you are going to link someone through. Put simply it’s a URL shortener but it has this killer feature in it. You put the URL in it, and Sniply shortens it to a Sniply URL but you can also add a little bit of text and a button. What happens is you drive someone through to this website, but on the bottom of the page, you have a little thing that you can say (for instance) “for more vaping products and latest trends go here:” and then a button that takes the user to YOUR website. So it’s overlaying something on the website that you are sending people through to. Basically, it’s creative use of an iframe.
There is a free Sniply account and you can drive, I believe, up to 1000 clicks a month on that. There are also monthly paid plans that are more robust.
My first thought on this was that it was brilliant! I’m forever tweeting about other people’s websites and now when they go through they will get a little call to action that provides some value at the bottom of the screen that says come to our website for more of this stuff. Suddenly I’m not only going to provide value but I’m going to drive traffic back to my website as well.
However, with that said, there can be a bit of an ethical issue with this. If I send you through to another website of which the content has been produced by them, more than likely, they want the reader to continue the journey with them. But again, what you are doing is overlaying your information on their website. You are basically going through, arriving at someone else’s destination and putting your information on top of it. Hmmmm. Is it ok to do it? Well, you have to decide that for yourself. You have to really make sure you are providing value. If you are going to do this and link people back to your website then you need to make sure what you are doing is relevant. There is a reprieve, however. If a site does not want this done, they can put an iframe buster into their site, which means if the site shows up in an iframe, it will bust you out of that. I wouldn’t necessarily recommend doing that at all, because I don’t mind if people drive traffic to my website if they want to overlay their information on it as long as it’s pretty low key. They have brought the people in the first place. Used cautiously, it’s a great tool.
Another technique is when you tweet about something, only a certain amount of people are going to see it. People don’t read they dip. So enter meetedgar.com. The idea is that you bank up your content, put them under categories then create schedules that go through these banks of categories and content. So basically it says, “ok I’m going to send these out one by one and then when I’m done I’m going to go back to the beginning and I’m going to send the same content out again”. So you are posting multiple times to multiple audiences and there is definitely some traction in that. There’s something valid in this, but there is also something very dangerous in that you have to be careful not to do a rat in a wheel type thing. People don’t want to see things over and over and over. You will get more visits, but you will also loose people on the back of that. The key point here is that it’s okay to take a tweet or any other social post and do it a number of different times and different days for the week and later test what works. What you should be doing is optimizing and learning the best times of the day. For example, tweriod.com will actually analyze your twitter account and tell you what time of day is the best for your audience. You should write it slightly differently. Maybe one tweet can go out 4 times but that’s probably it then you might want to rewrite it and talk about it in a different way, otherwise you are bombarding people. Remember people will self select and stop following you if you are annoying. Again, if used responsibly, it’s good; irresponsibly it’s a bombardment.